Entertainment vertical leads the pack in mobile ad campaigns: study -
Millennial Media’s Smart report for the month of June shines a light on the tremendous growth and diversification of the entertainment vertical’s use of mobile advertising.
Chili’s distributes location-based mobile coupons to drive foot traffic - Mobile Commerce Daily -
Mobile Commerce Daily today - Chili’s distributes location-based mobile coupons to drive foot traffic; Mobile loyalty card aggregator CardStar integrates LBS via Foursquare.
Apple encourages developers to advertise apps across iAd -
Apple has launched a new iAd for Developers Program, letting members of the iPhone developer community advertise their own applications to millions of users across the iAd Network.
More iPhone than Android apps can access sensitive user information -
Applications developed for iPhone are more likely than those on the Android platform to access sensitive information on mobile devices, according to mobile security company Lookout.
UPS, Verizon, Cisco tap Borders WiFi to run location-based ads -
Brand advertisers such as UPS, Verizon and Cisco’s WebEx are running location-based ad campaigns via Borders’ in-store WiFi.
Vans Warped Tour connects with fans via daily mobile videos -
The 2010 Vans Warped Tour is connecting fans with mobile video blog updates from every stop of the 43-city tour.
Why location-based mobile advertising is the next big thing - By Chris Rothey
How do we connect with increasingly crazed mobile consumers who consume much differently than they did even five years ago in a way that makes everybody happy?
Calvin Klein activates billboards with QR codes pushing mobile video ad -
Calvin Klein incorporated QR codes on select billboards throughout New York and Los Angeles as part of an advertising campaign promoting the brand’s jeans.
Kim Hart / The Politico:
Facebook CEO talks privacy on Hill — Facebook founder Mark Zuckerberg made his first visit to Washington Wednesday, meeting privately with members of Congress about online privacy and other technology issues. — Zuckerberg, the site’s 26-year-old CEO, has received plenty of attention lately …
Ryan Paul / Ars Technica:
“Leaked” data of 100M Facebook users came from public info — Much has been made of a recent Facebook “leak” which allegedly disclosed information on over 100 million Facebook users. What some reports have failed to highlight, however, is that the information was already public to begin with.
Dean Takahashi / VentureBeat:
Android wallpaper app that steals your data was downloaded by millions — A questionable Android mobile wallpaper app that collects your personal data and sends it to a mysterious site in China, has been downloaded millions of times, according to data unearthed by mobile security firm Lookout.
Greg Kumparak / MobileCrunch:
RIM Buys “BlackPad.com”, Presumably As A Home For The BlackBerry Tablet — Unless someone at Research In Motion is taking the time to screw with all of us, it looks like we might have an official name for their long-rumored BlackBerry tablet project: BlackPad.
Ben Patterson / Yahoo! News:
Libraries top Netflix, Redbox when it comes to loaning DVDs — Sure, Netflix and Redbox may rule the U.S. DVD rental market, but it turns out that the nation’s public libraries are loaning more DVDs each day than Netflix rents to its by-mail subscribers. — So says a new survey …
Liz Gannes / GigaOM:
Facebook Goes (Very) Public With Questions Product — Facebook is beta-launching its expected Q&A product today. It’s a way to ask friends, and friends of friends, for advice and recommendations on any topic. What’s surprising about this product is it’s entirely public …
Here’s the latest mobile marketing and advertising roundup from GoMo News. Motorola is taking pot-shots at Apple; Google is responding to pot-shots taken by Microsoft; FoneGigs launches an “ugliest phone” competition; and more…
Motorola can’t resist mocking iPhone 4
We thought that the negative advertising campaigns in mobile had finished with AT&T and Verizon. But now Motorola has taken out a full page ad, mocking the need to put a bumper case on your iPhone 4. Where…