The Mobile Marketing Association (MMA) announced recently that its beginning to reposition itself within the mobile marketing industry to better “promote and enable the global mobile marketing opportunity” and provide stronger benefits to its growing list of members.
In a press release issued yesterday, the MMA said the move is aimed at enhancing the association’s effectiveness at the global, regional and national levels to keep up with the fast evolution of the mobile marketing…
If the act of whipping out your cell phone to checkin on Foursquare has gotten to be too much of a hassle, Vlingo has you covered. The voice-triggered app for Android now allows complete voice-based control over Foursquare, including checkins, shout-outs and other socially-related voice-commands.
Using just your voice, the app allows you to update your location status on Foursquare by saying something like “check into Starbucks,” or locate your friends with commands like “where…
A new survey out by Pew Research suggests American adults are just as addicted to text messaging as the younger generation, with the amount rising substantially over the past year.
The survey found that roughly 72% of adult cell phone users send and receive text messages these days, up from 65% in September 2009. This still falls short of the 87% of teen cell users who text. The research shows teens text 50 messages a day on average, which is five times more than the typical 10…
Brightkite has teamed with McDonalds and Visa to power a unique rewards program centered around checking-in to McDonalds locations to earn a $5 Visa gift card.
Following similar programs with brands like Starbucks, The CW, Sharpie and Dentyne, this rewards campaign marks the largest brand play to date for Brightkite. McDonald’s and Visa got together to launch the ‘Easy’ badge for Brightkite users to earn by checking in to their nearest McDonalds. The first 500 people to…
What do you do when you disagree with the privacy policies of one of the largest companies in the world? In the case of Consumer Watchdog, a non-partisan public interest group that runs the website “Inside Google,” you purchase advertising space on a 540-square-foot digital billboard in Times Square.
Consumer Watchdog describes its “Do Not Track Me” Times Square campaign as a battle cry to protect our personal privacy from online companies:
Right now, running…
Windows Phone 7 released to manufacturers -
In a blog post, Microsoft announced that its Windows Phone 7 operating system has been released to manufacturers and that the final integration of Windows Phone 7 with hardware, software and network…
Vlingo now lets Android users connect through foursquare -
Voice application firm Vlingo has integrated with foursquare to enable Android 2.0 device users to connect through the social networking service by simply speaking to their phone. For example, users…
Report: On-deck mobile content generated $2.8B in 2009 -
Research firm Frost & Sullivan says the on-deck premium mobile content market is growing despite the proliferation of smartphones. The firm found on-deck mobile downloads generated revenues of $2.82…
Distimo: 60% of Android apps are free -
Google’s Android Market has the largest share of free applications. App store analytics firm Distimo reports that 60 percent of Android apps are free—an increase of 3 percent from May. Windows…
MMA announces change of focus -
The Mobile Marketing Association announced a “repositioning” it said would better situate the organization for a changing wireless marketplace.
The association announced five aspects of its new…
Larry Dignan / Between the Lines Blog:
Ranking the digital living room barbarians: Netflix rules; Apple, Google others likely to struggle — Apple is trying again with Apple TV in an attempt to be the center of the digital living room. The concept isn’t new since Google, Microsoft, Netflix, Amazon and others are also targeting your living room.
Declan McCullagh / CNET News:
Twitter plans to record all links clicked — By the end of the year, Twitter expects to be recording and analyzing every link users click on when using its Web site or any of the thousands of third-party microblogging apps. — An e-mail announcement Wednesday night said “all users” …
Kara Swisher / BoomTown:
September Surprise: AOL Re-Ups and Expands Search Agreement With Google — In a surprisingly quick and even stealthy move, AOL has renewed and expanded its search agreement with Google, even though many had expected there to be more-competitive bidding throughout the fall to win the deal.
Ryan Paul / Ars Technica:
Compromising Twitter’s OAuth security system — Twitter officially disabled Basic authentication this week, the final step in the company’s transition to mandatory OAuth authentication. Sadly, Twitter’s extremely poor implementation of the OAuth standard offers a textbook example of how to do it wrong.
MG Siegler / TechCrunch:
On Its Second Birthday, Google Chrome Officially Hits Version 6 — Ever since it became stable enough to use on a day-to-day basis on a Mac last year, Google Chrome has been my browser of choice. Other browsers have been adding some nice features — but Chrome keeps adding them faster.